Internal Position Descriptions

 

Chief Executive Officer | The CEO is responsible for managing all firm operations and serves on the PRSSA executive board to maintain communication between the firm and the chapter. The CEO regularly meets with staff and the executive board. The CEO must have a passion and initiative to help the firm continue to grow and prosper.  Duties may include, but are not limited to, the following:

  • Selects staff with the help of the Vice President of Operations
  • Maintain on-going contact with the firm, faculty and professional advisor
  • Review/approve writing pieces and proposals from Account Executives
  • Conduct leadership and general assembly meetings
  • Oversee and approve client recruitment, meets with clients to discuss objectives
  • Approves and signs contracts with clients
  • Evaluate and motivate firm members and hold them accountable
  • Establish communication between the firm and the rest of the PRSSA chapter
  • Maintain contact with clients and Account Executives to ensure satisfactory progress
  • Offer commitment and professionalism to the firm and its activities
  • Makes sure the firm meets national standards 
     

Vice President of Operations | The VPO serves as the CEO’s counsel on decisions made within and outside of the firm.  The VP of Operations must be very organized and systematic to help keep the CEO on track and organized.  The VP of Operations helps the CEO oversee the firm’s internal (leadership and relationships) and external (clients) structure. The VP of Operations also keeps track of all the firm’s finances.  Duties may include, but are not limited to, the following:

  • Assist CEO on all projects and activity planning as needed
  • Supervise all Account Executives and offer help to the firm’s staff
  • Review/approve writing pieces and proposals from Account Executives
  • Assist, advise, and evaluate executives during meetings and report to the CEO
  • Draft contracts
  • Manage finances and bill clients
  • Perform CEO’s duties in his or her absence
  • Acts as a human resource manager with the hiring and firing process
  • Assists the CEO in preparing annual plans including budgets and proposals
  • Ensure appropriate resources are available for Account Executives, such as professional assistance, reimbursement, and digital resources
  • Maintain file of activities
     

Administrative Assistant | The Administrative Assistant works directly with the CEO and VPO to complete administrative duties within GrandPR. Duties include, but are not limited to, the following:

  • Records and posts the firm’s meeting minutes
  • Review/approves writing pieces and proposals from AE’s
  • Assist the accounts with client relations (thank-you letters and firm social events, etc.)
  • Records attendance at all meetings and notifies CEO & VP of Operations of those who didn’t meet the office hour requirement for the week
  • Creates e-mail list serve for all members to receive minutes and other notifications
  • Creates and distributes bi-weekly newsletter 
  • Regularly update the potential client contact list & the firm staff contact list
  • Assist all officers with various firm activities
     

Firm Editor |  The firm editor is responsible for editing all firm documents, press releases and general client campaign work, along with any other writing pieces created by GrandPR staff. Editing responsibilities include grammar, word choice, AP style, spelling, and formatting.
 

Media Director | The Media Director works directly with the CEO and VPO to manage the firm's online presence. Duties include, but are not limited to, the following:

  • Responsible for maintaining and populating the website
  • Responsible for creating and executing a blogging calendar
  • Master of social media and helps increase awareness of firm (establish a presence on all digital platforms)
  • Posts daily on firm’s Facebook , Twitter, Instagram, and LinkedIn pages
  • Continuously engage publics using digital platforms (retweet, post articles, reply)
  • Promote events and opportunities for staff and the GVSU community through social media
     

Programming Director | The Programming Director works directly with the CEO and VPO to manage the firm's internal and external programming initiatives. Duties include, but are not limited to, the following:

  • Responsible for planning and coordinating social events for GrandPR staff (i.e. end-of-semester dinner, team building events)
  • Responsible for planning and coordinating monthly speakers
  • Works with Media Director to promote events through social media and blogging
  • Works with Creative Director to create promotional materials for all external programming
  • Establishes relationships with other student organizations to create mutually beneficial partnerships to promote events and opportunities on campus
     

Creative Director | The Creative Director works directly with the CEO and VPO to create and manage any graphic design aspects of the firm. They may also assist specific teams with client work. Duties may include, but are not limited to, the following:

  • Responsible for anything related to graphic design
  • Upholds the firm's existing brand standards
  • Assist all accounts in matters involving logos, graphics, layouts
  • Involved in projects, such as posters, flyers, etc.
  • Approves all design aspects of materials before being distributed
     

Account Executive | Account Executives are the main client contact. The account executive must be professional, responsible and ethical because he or she represents the firm. National Affiliation Standards recommend a firm should have at least two account executives. Account executives should report consistently to the firm’s executive board through written and oral reports. This ensures that the client is well served and that all associates are participating. Duties include, but are not limited to, the following:

  • Develop goals and objectives with his/her account members
  • Completes an effective campaign plan for each client assigned
  • Obtain client permission to implement tactics and communicate the plans of the firm, keeping the client’s goals in focus
  • Motivate Account Associates with phone calls and e-mail reminders and makes sure each Associate participates in all projects
  • Maintain regular communication with the client
  • Complete a detailed weekly activities report for billable clients
  • Maintain a continuous and complete file of activities and completed project
  • Blog for GrandPR
  • Update the firm's project management software with all completed work
     

Account Associate |  Account Associates are responsible for maximizing their own experience in the firm, under the direction of the Account Executives. Account Associates will be asked to outline individual goals for themselves and evaluations will be held periodically. Duties include, but are not limited to, the following:

  • Submit regular report forms to the Account Executives (via Google Docs)
  • Actively participate in account activities
  • Meet all deadlines
  • Look to Account Executive for directions and guidance
  • Understand that there are always things to be done with a specific client, as well as within GrandPR as a whole
  • Be active in seeking tasks to help with, while maintaining organized and timely
  • Blog for GrandPR
  • Update the firm's project management software with all completed work