Events take a large amount of effort, time, and money to put together. It would be a shame if after all that work, nobody showed up. This is where public relations can be an asset to event planners. Public relations can serve as a messenger by relaying the details of an event to its intended audience. Here are a few things to remember before crafting a PR plan for an upcoming event.Read More
Creativity can mean a variety of different things to different people, but what does it mean to be creative in the world of PR? Being creative in public relations can involve a multitude of things, but below I have listed some aspects that I believe to be the most important.Read More
Yes, I do consider myself an organizational professional. With the help of some painful trial and error, self-awareness, and coffee, I have discovered the secrets of organizational success.
#1 Write. It. Down.
Do yourself a favor and set yourself up for success. Get a planner. I have one and I use it for everything. It’ll be the best purchase you’ll ever make and your best friend all at the same time. The next step is to actually use it: write down the big projects and the little projects. You will forget that extra credit assignment or even the hair cut you scheduled for next Tuesday amid all the big stuff you have to do.
“Went to Taco Bell and it took 30 minutes to get my food. Never going back again.”
Customers tweet like this about companies every day. Luckily, through the use of social media, we are able to catch these complaints and make them right. So, what is the best way to deal with customers through social media accounts? Are there any tricks to becoming the next big social media company, or is it all by luck? Companies all have to deal with this, so we here at GrandPR decided to share some tips and tricks for customer service on social media.
The world was completely transformed with the arrival of the internet. It created a platform for businesses and consumers to foster relationships. Sound familiar? This is exactly what PR is, to build and maintain relationships for the good of a business and the good of its publics. There are a lot of other factors that go into the PR process, such as media relations, community relations, communication strategy, and digital marketing, among others. One industry has grown significantly because of the internet and more specifically, because of social media: the fashion industry.Read More
You landed an interview for an awesome position, congrats! To get this far in any hiring process is a huge opportunity, and it shows you stood out compared to numerous applicants. So, what’s next? Preparation is an essential step before entering any interview. They’ve seen you on paper and clearly want to know about you, so take this opportunity of meeting face to face by truly selling yourself and showing why you deserve the position. These are the tips I have gained from mentors and my own experience that have helped me prepare for interviews.Read More
It’s summer! Time to relax and have a break from school, who doesn’t love that? But remember, in a few months, fall semester will be starting, so why not be prepared for when it is time to get back in the swing of things? The school year will approach and the schedule that you got used to over your break is going to modify. Classes will start back up. Your living situation may change. You have a new job or internship. Whatever it may be, your daily routine will alter. Change can cause anxiety, and adjusting to a new schedule can be difficult, but with this list of helpful tips, getting back in the swing of things shouldn’t be so bad.Read More
To our 2017-18 staff,
We. Did. It! Can you believe how far we’ve come in the past two semesters? I appreciate each and every one of you who have worked with me through this experience, for one semester or the full year. I came into this position extremely eager to work with this new staff and amazing clients, and I wouldn’t change anything about this experience. While we all know that the semester started with its bumps, I can confidently say that ‘we did it!’
I am so thankful for the summer team that helped me with the clients we had May - August. This experience allowed me to transition between Account Executive and Account Associate positions, which was imperative to my time as CEO. The summer team is a large part of why we were able to submit and win the award for Best Campaign at PRSSA National Conference. This team worked so hard on various clients and spent money summer nights meeting in Kirkhof and furthering their GrandPR experience. (Don’t worry, we went out for drinks after.)
Being in GrandPR gave me the experience of attending PRSSA National Conference and speaking on the student-run firm panel. I remember thinking I knew all the answers and that our firm structure was perfect, only to find out that there are other firms with 80+ members. Looking back, I think the size and structure of our firm was exactly what it should have been. I’m so glad I was able to learn about firms at other universities and make those connections.
Of course, come Fall semester, our firm size and structure did change a lot. (Shout-out to Morgan for being the only AE who stayed both semesters). Staff turnover drastically impacted myself and the firm, but I believe we were all able to learn from this experience. I became adamant right away that we should change the election cycle so that staff could understand their expectations before being put on team.
And now, the semester is coming to a close. For those of you who are graduating, congratulations on an amazing year. I hope you were able to learn and grow as much as I have this semester. I know each and every one of you are going to go on to do amazing things. Grand Valley State University’s Advertising and Public Relations program ensures all of it’s graduates are prepared for the future, but I hope you use your GrandPR experience to go above and beyond, like you always do.
Thank you all (especially Adrienne, Daltyn, and Elle) for empowering, encouraging, and supporting me every step of the way. Sabrina will be a fantastic CEO and is so prepared to take on this firm. She has already hired her new staff and ran her first meeting! That’s way more than past CEO’s would have done at this time.
Good luck, and thanks for the memories.
Summer, for most college students, is a time to relax and renew. It’s a season where the nights are long and the days are hot (I think I heard that in a country song once). It’s a break from thinking about school or thinking in general. However, if you are hoping to keep up with the ever changing PR world, you have to keep that brain of yours on point! Instead of shutting down for the entire summer, do things that will encourage you to think outside of the box, while still enjoying the gorgeous weather and unforgettable nights.Read More
Generation Grand: Experience PR in GR is only a few short days away, and here at GrandPR, we are all buzzing with excitement. A few of our staff members were happy to share some of the reasons that they were anxiously awaiting this weekend, and to encourage you to buy your ticket if you haven't already!
Agency tours, networking, hearing about PR in Beer City, nonprofits, and healthcare are just a few of the reasons I can’t wait to attend regional conference! I am currently in the homestretch of graduation (ONLY 4 MORE WEEKS), which makes me even more excited to be at this conference. Being surrounded by creative energy and individuals who have the same PR passion that I do for an entire weekend sounds like the perfect way to get ready for the end of my undergraduate career! I can imagine that at this time in the school year many students are having trouble finding the motivation to go to class, study, attend extracurricular meetings, and to apply for jobs or internships. But I think that the speakers and events lined up for this conference are going to give everyone the motivation they need to finish out this school year. Saturday’s Failure:Lab is one of the sessions I am most excited for! Sure, everyone has probably experienced some kind of failure so far in life, but it can be hard knowing how to take that failure and turn it into something positive. Hearing three stories of failure from three individuals who have now made an impact in the PR field is going to be inspiring, motivating, and what many of us need to understand why failure is important part of life. There are going to be so many more engaging sessions on top of Failure:Lab that no one will want to miss out on. A lot of the topics that are going to be covered are things we don’t regularly talk about in class, so everyone will definitely be walking away with a lot of new knowledge. So make sure you get your ticket now, for a weekend full of students geeking out over PR and probably lots of caffeine!
Being relatively new to both PR and Grand Rapids, I didn’t at first understand what all the hype was for Generation Grand. I also thought such an event would be too involved for someone so new to PR. However, as I started attending more PRSSA meetings and getting to know some of the amazing students there, my excitement grew. I learned that through Generation Grand, I will have the opportunity to hear from experts about Beer City, nonprofits, green thinking, maintaining a creative community, and other great topics. Not only will it teach me more about public relations, it will be a great networking opportunity and a chance to get fully immersed in the field I am studying. What more could I ask for in my first semester being involved in the Advertising and Public Relations program? A struggle I have had as a first year transfer student at Grand Valley has been finding a sense of community. I am still working in this, so I can’t think of a better way to make connections than to attend this incredible event with my fellow students! Even if you feel like I did at first, like you are too new to benefit from this experience or you don’t know many people who are going, trust me that putting yourself out there and learning more about your field is going to be worth it!
Generation Grand is a fantastic opportunity for GVSU public relations students this year. As a senior, it is truly an honor to have such an opportunity to learn and network with professionals through this event. It is very obvious that many GrandPR and PRSSA students are extremely excited to attend this event. Between the agency tours, corporate tours, break-out sessions, and mixers; there is no way any PR student should miss this. I am most excited to attend the different break-out sessions, and the mixers to meet professionals in the area. As I step into the professional world in a few months, it is essential that I network with professionals to build my own network. Generation Grand will consist of many important informational sessions on a variety of topics. This opportunity will give students a first-hand look into the business of public relations in its different sectors. Most importantly, it will give students the ability to understand why public relations is so unique in the Grand Rapids area. I hope that students are just as excited as me to attend this event. It is truly going to be amazing.
A few months ago, during a PRSSA meeting, we were told about an event planning committee that was being formed. New to both PRSSA and Public Relations, I jumped on board. I could not wait to dive into this exciting and fast paced PR world. Little did I know, I would hold a piece in planning Generation Grand: Experience PR in GR. Getting a behind the scenes look into this conference has me so excited to actually attend. From finalizing the details on the mixers to planning the panel questions, I cannot wait to finally see all of this work in action. Generation Grand has so much to offer its attendees including some of the best professionals from the Grand Rapids area. I cannot wait to hear all of the valuable insight that these speakers have to offer. I am most looking forward to the discussion on Beer City USA. This is something that is so unique to Grand Rapids and will definitely be my most anticipated session!
Targeting your audience comes down to knowing your product, service, or client. The only way to achieve success in promotions is by identifying exactly who this promotion would serve best. Being precise in targeting your audience may seem quite daunting, seeing that the success of your campaign is affected greatly by it. However, don’t fret. It is possible to target your audience by simply using your imagination and possibly the most unrelated item to this idea imaginable: shoes.Read More
While LinkedIn does have great job search tools, it’s important to remember the role of networking in gaining professional opportunities. LinkedIn is a great arena for college students to break in their networking skills and learn to communicate as a professional. Who knows what can happen if you put yourself out there?Read More
Congratulations! You were just called to interview for that internship you really wanted or the post-graduation job you have been anxious about. Now that your cover letter and resume have impressed the right people, its time to do some interview prep. The interview is the time to put the final touches on convincing the possible employer that not only do you want to work for them but that they need you on their teamRead More
Walking into a room full of people when you don’t know anyone is undoubtedly nerve-wracking. Walking into a room full of people you don’t know and knowing you’re an odd ball is surely enough to make you sweat. But expanding from the walls of your major is nothing to sweat about.Read More
As a second semester senior here at Grand Valley, it is safe to say that I spend about 95% of my time thinking about graduation. Sorry, I meant to say worrying about graduation. It really is crazy to think that after three-and-a-half years, my GVSU collegiate career is finally coming to end. While graduation may still be a few months away, it is hard not to start panicking about what exactly the future will hold.Read More
Every profession brings a unique mindset with it. Looking at the world through PR-tinted glasses means that we might notice details other miss, or spend more time reflecting on things that others quickly dismiss as “spin” or a “publicity stunt.”In this post, some of our staff members reflect on things that they have said or thought that show how they view the world around them through a PR lens.Read More
“Tell me about a time you failed.”
This question is often asked during interviews, but what does it really mean? We all hurry to find an answer that won’t make us seem like a true failure, or we have a well-rehearsed answer about how we may have failed, but we lead on to be successful and prosperous.Read More
Building your LinkedIn presence now, while you’re collecting skills and experiences, can create a valuable bridge to your next career opportunity.
This week, set aside a couple hours to start or improve your profile using these simple tips – the investment will be worth it when you’re applying for jobs and internships
Just like Muffy said, people are all about blogging nowadays. Blogs are for everyone; blogs can be written for businesses and organizations, news outlets, personal blogging, and many more.Read More
Whether or not your goal is to eventually work in non-profit, having non-profit internship experience can be extraordinarily valuable.Read More