We see it all the time – famous people teaming up with brands to encourage followers to get involved with a brand through their personal social media channels. Social media influencer marketing is a growing trend, and public relations professionals are incorporating it within their campaigns more frequently. However, there is more to influencer marketing than just sending a sample of your product to someone with a high follower count and hoping they post about it on social media. Consider the following five influencer marketing practices to get the best results from your social media campaign.Read More
Holidays provide a great tool for brands to use in their PR campaigns. Taking a festive, well-known theme, like Halloween, and shaping it to fit an organization’s brand identity can allow it to effectively use creative tactics to engage its audiences during the spookiest time of the year. However, when these tactics are done poorly, they can result in actual PR horror stories. Here are a few tips and tricks (or treats!) that can determine a successful Halloween PR plan.Read More
Humans have been telling and writing stories since the beginning of time. It only makes sense that with the rise of the internet and the invention of social media, stories would soon become digital. Now that we are in the digital age, public relations and advertising professionals must navigate this new terrain by making sure their clients’ stories are being told digitally.Read More
During ArtPrize 2018, which came to a close earlier this month, our GrandPR staff had the opportunity to implement tactics for one of our clients, Sartori Cheese. As GrandPR assisted with street teams, where we donned Sartori tuxedo t-shirts, we were able to work to represent the company and increase brand awareness to ArtPrize 2018 attendees. That is, we saw firsthand the extent to which Sartori Cheese #PairsPerfectly with ArtPrize. The following is what staff members valued most from the experience.Read More
Grand Rapids-based food and beverage companies, The GFB: The Gluten Free Bar and Ferris Coffee & Nut Co., have partnered to enrich the local community by introducing a new, limited-edition flavor of The GFB Bites: Coffee Almond Crunch. A portion of proceeds from the special offer will be donated to Artists Creating Together (ACT), a local non-profit who empowers individuals with disabilities to learn, grow, and celebrate through the arts.
The principle behind the Coffee Almond Crunch Bites is to emphasize the opportunity for flavor to shine in all forms during a time when the entire community is celebrating art. GFB and Ferris are utilizing their new take on Bites as an artistic platform to support the community and bring awareness to local art.
The Coffee Almond Crunch Bites are a protein-packed snack with a blend of sustainably sourced coffee, Michigan maple syrup and toasted almonds. GFB and Ferris worked alongside two Grand Rapids area artists who volunteered their talents towards this project; the packaging illustration was thoughtfully designed and hand drawn by artist Josh Kulchar and the new coffee-flavored recipe was inspired by celebrity chef, Jenna Arcidiacono, owner of Amore Trattoria Italiana in Grand Rapids. and Food Network star.
The limited-edition Bites are available for purchase while supplies last at Ferris Coffee & Nut locations, other Grand Rapids area stores including Kingma’s and Harvest Health, and online at www.thegfb.com.
Do you want to look strong? Intelligent? Sophisticated? Classy? Laid back? The answer is all in the outfit. The way someone dresses can be a personality identifier and first impressions truly make a difference when dealing with clients and future employers. Public perceptions impact the way people interact. Like with many other professions, PR pros have to be conscientious about their appearance.Read More
A great amount of time in public relations is spent writing press releases to gain good media coverage for clients. Journalists are bombarded with press releases daily, and it is important to stand out as a PR pro and get that journalist to notice your writing. Here are some basic tips for writing an effective press release:Read More
Public Relations is a field that has a large impact on the decisions that the public makes. However, being in the public relations field isn’t easy. If you are preparing for a career in PR, here are some important skills to have to be a successful professional.Read More
Stop whatever you’re doing and take a moment to bask in the glory that is me; it’s my birthday! A birthday is meant for celebration, for remembering everything that makes you great, and for celebrating the history of your accomplishments that led you to another year on our Mother Earth.Read More
In 2005, Marisa Kwiatkowski graduated Grand Valley State University with a degree in journalism, only to realize 13 years later that she’d uncover a tragic secret that would give 156+ girls their power back. She unveiled the alarming truth about Larry Nassar thanks to the profession of journalism.Read More
If you’re a PR professional, you’ve got to be on Twitter. The free online news and social media platform is THE place to be. It’s essentially a massive playground for public relations.
Not only can you share created content, you can also catch the latest stories and events as they’re developing. Additionally, “Retweets” and “Likes” on your posts provide free publicity and mass communication on a global scale.Read More
All of us had a blast at CreateAthon in March! Here's what a few of the students who participated had to say:Read More
When our will power becomes weak and we want to indulge in something greasy, we all think of KFC as the provider of delicious fried chicken...but did you ever think of them as PR geniuses?Read More
With CreateAthon just over a day away, our staff members are getting increasingly excited. Here is what a few have to say about the incredible opportunity:Read More
We are truly so honored and excited to partner with PRSSA and CreateAthon to create campaigns for five local nonprofits. Those on GrandPR leadership believe that giving back impacts more than just the organization we’re serving; it also empowers and motivates our staff and, as the campaigns are implemented, the community. Leading by example, we want to instill a mindset of service before our staff go beyond GVSU and into the workforce; which is why it was an easy choice to apply to participate in CreateAthon.Read More
Lather. Rinse. Repeat. We’ve all heard this saying, and it’s more-than-likely stuck with us through adulthood; it’s the secret to luscious, healthy hair. But, what’s the secret to a thriving, successful social media page? The secret is a combination of a few things:
Prepare. Engage. Monitor. RepeatRead More
I had an invaluable opportunity as a Digital Media intern at Grand Rapids Magazine. As they recently launched an online magazine, GR|Mag was eager to publish new and exciting content daily about the variety things the city has to offer.Read More
We all know social media is an important key to any PR success or failure, so what makes an effective Instagram? You already post content and like pictures; how is it you become a hot page for views and interaction with your brand on social media?Read More
Public relations can be a tricky path to navigate. It’s all about creating and maintaining personal relationship between a client and their publics, you and a client, or any other friend within your network. However, there is still a level of professionalism that one must have when working in PR.Read More
As it continues to snow in West Michigan, us young professionals are looking forward to more than just warmer weather. We are looking for learning and networking opportunities. Whether you have an eye on summer internships, a professional’s opinion, or a good conversation, networking events are a great way to put yourself out there and practice your communication skills. Here is a list of networking opportunities in the Grand Rapids area from now until April.Read More