No matter what business you are in, it is important to be prepared for a crisis. We like to think that nothing bad will happen but it is better to be prepared for all the what ifs. Identify all the potential crises and create individual plans to deal with each. Think about what keeps your CEO up at night and be prepared to handle these types of situations.Read More
Diving into the world of freelancing is one of the most daunting ventures available in the communications industry, and mainly for one reason: it’s all on you. Getting clients, delivering results, meeting deadlines—it all falls on your shoulders. But, for this precise reason, it can be some of the most rewarding work you’ll do in your career.Read More
Most people have heard the terms introvert and extrovert. Just in case you aren’t interested in the social sciences or don’t regularly take personality tests, almost everyone believes that one is “shy” and the other is “outgoing.” Being labeled as an introvert or extrovert ascribes a person with certain social habits or characteristics in the mind of others. An introvert’s peers may think that they are reclusive or socially inept. On the other hand, an extrovert might be labeled as sociable or approachable. However, that isn’t how it works. Let’s look at an introvert to understand what the label means and how to survive as an introvert in public relations.Read More
With classes starting and students flooding campus again, getting involved becomes a topic on students’ minds. How do I get ahead in my career? Where can I meet new people? How can I land an internship for my major?
One word: volunteering.Read More
Freshman year is full of so many emotions. From excitement about meeting new friends and joy about freedom from your parents oppression, to being nervous about challenging college courses and maybe even a little intimidated from being away from home for the first time in your life. With all of these emotions running through your head as you begin your first year of college, I have a few tips to help you get through the year.Read More
Most people don’t realize that design can make or break a PR campaign. They may focus more on the campaign than the visuals, branding, and design aspects that go with it. The goal in Public Relations is to make a brand that is visible, easily accessible for the public, and eye catching. All three of these things go hand in hand with the design of the product or company because that is what the public will see and recognize as part of a campaign. Here are three tips on how to successfully incorporate good design into PR.Read More
Truth be told, I’m still coming down from the high that was GrandPR 2016-2017. Being my first year in GrandPR, I had no idea how much work, time, and fun would fill my days as an account associate. My team worked like a well-oiled communications machine solving PR problems for nonprofits, small businesses, and organized events.Read More
Those relaxing summer days spent basking in the hot sun on Grand Haven Beach without a worry in the world are coming to an end, and fall semester is fast approaching. Somehow that tuition/rent money you had saved up for the beginning of the semester has slowly decreased throughout the summer months, and you find yourself in a scramble to make up some of the difference in the last 3 weeks before school starts. Who knows what happened to it… A S’mores Frappuccino here, cute sunglasses there, the mani-pedi with your besties last Tuesday, and that weekend trip up to the cottage with the boys probably wasn’t any help. Either way, you are finding yourself a little short on cash these days, but still want to increase your PR knowledge, nice job! It’s a good thing I decided to write this blog before the beginning of the semester, otherwise you might have been a little lost, my friend! Here are some things you can do to learn new PR skills for FREE!Read More
Though confined to your mobile device or computer, social media is an enormous, intricate web that enlists both science and art to establish a creative universe.
There simply cannot be one without the other!Read More
Whether it’s a new job or a reinvention of yourself at your workplace, having an impact where you work is essential to success. Being a memorable, hardworking employee who not only has good work ethic, but the knowledge on how to communicate with others will get you far.Read More
When digging deeper into the music industry it may seem like a high-paced, aggressive, and intimidating place. After doing a lot of research, I’ve determined it’s all of the above. To take the step from being the local “somebody” to being introduced as the international icon, it’s essential to take some creative risks — which can be very frightening.Read More
There is no doubt that the PR industry is growing at a fast pace. According to the 2015 Holmes Report, public relations firms around the world continue to benefit due to the increased spending on social media and any digital activity. With today’s competitive business industry, having public relations there to create an objective conversation about a brand or company is a necessity. Since Public Relations is an area that every business should have, it isn’t that hard to find a job just about anywhere.Read More
Events take a large amount of effort, time, and money to put together. It would be a shame if after all that work, nobody showed up. This is where public relations can be an asset to event planners. Public relations can serve as a messenger by relaying the details of an event to its intended audience. Here are a few things to remember before crafting a PR plan for an upcoming event.Read More
Creativity can mean a variety of different things to different people, but what does it mean to be creative in the world of PR? Being creative in public relations can involve a multitude of things, but below I have listed some aspects that I believe to be the most important.Read More
Yes, I do consider myself an organizational professional. With the help of some painful trial and error, self-awareness, and coffee, I have discovered the secrets of organizational success.
#1 Write. It. Down.
Do yourself a favor and set yourself up for success. Get a planner. I have one and I use it for everything. It’ll be the best purchase you’ll ever make and your best friend all at the same time. The next step is to actually use it: write down the big projects and the little projects. You will forget that extra credit assignment or even the hair cut you scheduled for next Tuesday amid all the big stuff you have to do.
“Went to Taco Bell and it took 30 minutes to get my food. Never going back again.”
Customers tweet like this about companies every day. Luckily, through the use of social media, we are able to catch these complaints and make them right. So, what is the best way to deal with customers through social media accounts? Are there any tricks to becoming the next big social media company, or is it all by luck? Companies all have to deal with this, so we here at GrandPR decided to share some tips and tricks for customer service on social media.
The world was completely transformed with the arrival of the internet. It created a platform for businesses and consumers to foster relationships. Sound familiar? This is exactly what PR is, to build and maintain relationships for the good of a business and the good of its publics. There are a lot of other factors that go into the PR process, such as media relations, community relations, communication strategy, and digital marketing, among others. One industry has grown significantly because of the internet and more specifically, because of social media: the fashion industry.Read More
You landed an interview for an awesome position, congrats! To get this far in any hiring process is a huge opportunity, and it shows you stood out compared to numerous applicants. So, what’s next? Preparation is an essential step before entering any interview. They’ve seen you on paper and clearly want to know about you, so take this opportunity of meeting face to face by truly selling yourself and showing why you deserve the position. These are the tips I have gained from mentors and my own experience that have helped me prepare for interviews.Read More
It’s summer! Time to relax and have a break from school, who doesn’t love that? But remember, in a few months, fall semester will be starting, so why not be prepared for when it is time to get back in the swing of things? The school year will approach and the schedule that you got used to over your break is going to modify. Classes will start back up. Your living situation may change. You have a new job or internship. Whatever it may be, your daily routine will alter. Change can cause anxiety, and adjusting to a new schedule can be difficult, but with this list of helpful tips, getting back in the swing of things shouldn’t be so bad.Read More
To our 2017-18 staff,
We. Did. It! Can you believe how far we’ve come in the past two semesters? I appreciate each and every one of you who have worked with me through this experience, for one semester or the full year. I came into this position extremely eager to work with this new staff and amazing clients, and I wouldn’t change anything about this experience. While we all know that the semester started with its bumps, I can confidently say that ‘we did it!’
I am so thankful for the summer team that helped me with the clients we had May - August. This experience allowed me to transition between Account Executive and Account Associate positions, which was imperative to my time as CEO. The summer team is a large part of why we were able to submit and win the award for Best Campaign at PRSSA National Conference. This team worked so hard on various clients and spent money summer nights meeting in Kirkhof and furthering their GrandPR experience. (Don’t worry, we went out for drinks after.)
Being in GrandPR gave me the experience of attending PRSSA National Conference and speaking on the student-run firm panel. I remember thinking I knew all the answers and that our firm structure was perfect, only to find out that there are other firms with 80+ members. Looking back, I think the size and structure of our firm was exactly what it should have been. I’m so glad I was able to learn about firms at other universities and make those connections.
Of course, come Fall semester, our firm size and structure did change a lot. (Shout-out to Morgan for being the only AE who stayed both semesters). Staff turnover drastically impacted myself and the firm, but I believe we were all able to learn from this experience. I became adamant right away that we should change the election cycle so that staff could understand their expectations before being put on team.
And now, the semester is coming to a close. For those of you who are graduating, congratulations on an amazing year. I hope you were able to learn and grow as much as I have this semester. I know each and every one of you are going to go on to do amazing things. Grand Valley State University’s Advertising and Public Relations program ensures all of it’s graduates are prepared for the future, but I hope you use your GrandPR experience to go above and beyond, like you always do.
Thank you all (especially Adrienne, Daltyn, and Elle) for empowering, encouraging, and supporting me every step of the way. Sabrina will be a fantastic CEO and is so prepared to take on this firm. She has already hired her new staff and ran her first meeting! That’s way more than past CEO’s would have done at this time.
Good luck, and thanks for the memories.